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Influence of perceived value on online travelling website towards consumer purchase intention among youth in Bangladesh.
Azrin Abdul Razak, Mohd Shahril Mat Yusoff, Md. Aksanur Rahman, Haliza Mohd Said
|Volume||1, Issue 2|
perceived value, online travelling website, consumer purchase intention, youth, Bangladesh
The purpose of this paper is to examine the influence of perceived value on online traveling websites towards consumer purchase intention among youth in Bangladesh. This research aims to identify the relationship between perceived value factors such as perceived usefulness, perceived ease of use, perceived trust, perceived enjoyment towards consumer purchase intention among youth travelers in Bangladesh. The study was conducted in Dhaka, the capital of Bangladesh. Using survey questionnaire method, the data were collected from two hundred youth respondents comprising of university students. The sample of the study was selected through non-probability convenient sampling at Dhaka University, Bangladesh. The collected data were analyzed using Statistical Package for the Social Science SPSS software. The findings show that all the selected four-factors of online traveling websites have significant influence on the purchase intention among youth travelers in Bangladesh.